Lyuba Boncheva
PhD fellow at BI Norwegian Business School
Lyuba Boncheva is a PhD candidate in the The Research Council of Norway-funded creAIte research project at the Centre for Creative Industries (BI:CCI), BI Norwegian Business School. She holds a BA in Communication and Media Studies with a minor in Museum Studies from Leipzig University, an MA in Communication and Media Studies from Leipzig University, and an MPhil in Screen Cultures from the University of Oslo. Lyuba’s research explores how transformative technologies like Artificial Intelligence create (or possibly destroy) value for cultural institutions and their audiences. Specifically, she investigates the role of technology as a mediator of cultural experiences. Drawing on her professional experience in art centers and museums, Lyuba bridges academic research with practice-orientated insight.
Tell us about your project!
In my PhD project, I pose the question of how audience-facing AI-mediated cultural experiences create (or fail to create) value for cultural institutions and their audiences.
My project draws on theories of cultural value and value co-creation (and co-destruction). It additionally addresses the methodological challenges of studying interaction between human audience members and AI systems, and explores how assemblage thinking can serve as a fruitful analytical approach.
Empirically, my project combines qualitative interviews, ethnographic field research, and surveys.
My PhD is part of the Research Council of Norway-funded research project creAIte – Transformative Technologies, Creativity, and Value Creation in the Cultural Sector.
“In my PhD project, I pose the question of how audience-facing AI-mediated cultural experiences create (or fail to create) value for cultural institutions and their audiences”
— Lyuba Boncheva on her PhD project “Value Co-Creation and Value Co-Destruction in AI-Mediated Audience Experiences”